Kellie
Prowse
Global Marketing Leader. Idea Generator. Growth Marketer.
Demand Creator.
Mentor and Motivator.
An accomplished performance marketing and brand leader recognized for translating business strategies into innovative global and regional marketing programs.
Expertise in strategizing, planning and launching all facets of integrated marketing at high-growth, fast-paced global organizations across various industries.
A dynamic, collaborative and results-driven leader, skillfully building high-performing teams globally. Recognized for managing with agility to empower and leverage the unique strengths of each team member to elevate the entire marketing organization.
 Fast Radius IPOSupply, unchained campaign was created to elevate and position the brand across the engineering and manufacturing industry as well as with capital markets in support of the IPO. Led overall campaign management (from agency selection and briefing to execution of go-to-market media mix). The campaign included print advertising in Barron's, content publication and advertising in WSJ online, paid digital, paid social, paid search and OOH in Times Square on IPO day. |  Rawlings x Fast Radius x CarbonWorked on the REV1X marketing launch with Rawlings, and manufacturing partner Carbon, to build brand leadership and drive awareness of manufacturing capabilities to the sporting goods industry. Led end-to-end go-to-market campaign launch including close collaboration with the Rawlings and Carbon team, ideation and complete oversight on video and printed case study, joint media outreach that secured a 5X increase in media placements, webinar sponsorship and advertising. |  Find it. Book it. Love it. RoomIt.Find it. Book it. Love it. RoomIt - The tagline encapsulated the value proposition. Led the development and launched the campaign across all touch points (paid digital, SEM, SMM, events, print, infographics, video and more). The tagline become a core message pillar and enabled all employees to easily ladder back to core messaging/positioning. Additional selective extensions of 'it' phasing (Track it, Expense it) were implemented to support secondary messaging. |
|---|---|---|
 Experiential MarketingElevated RoomIt brand during key industry event utilizing multi-channel approach including out-of-home advertising with a double decker bus wrap. Layered multiple tactics to drive Chicago 'hometown' hero approach as event was based in company's HQ city. Additional tactical execution elements included geofenced advertising, thought leadership, media pitching and press releases, proprietary partner event, trade show keynote sponsorship, multiple educational sessions at trade show, booth and more. |  Proprietary Research StudyLaunched an annual proprietary research study with an industry partner to drive RoomIt's thought leadership position in the market. Garnered significant media coverage, speaking opportunities and educational sessions. The research became the basis of content marketing strategy for in-bound marketing. |  RoomIt AdvertisingAdvertising was used across digital channels as well as print and out-of-home in both US and European markets. This ad was displayed as a series of ads throughout O'Hare airport. |
 USA Today AdvertisingPrint advertisement created as part of special business travel insert to drive preference of differentiated offering - RoomIt's loyalty booster program. |  RoomIt Video SeriesLaunched videos to drive brand awareness, education and preference of RoomIt solutions. This video highlighted the lodging differences by region and RoomIt's capabilities to address the unique needs of travelers globally. |  SAVO Website RedesignLaunched the redesign of the SAVO website with an intuitive layout, strong SEO, robust resource library and appropriate points of engagement / CTAs to drive increased conversions. |
 PostProcess Sales ToolsDeveloped foundational marketing capabilities to drive early awareness of industry-first technology. Marketing assets included sell sheets, testimonials videos, first website launch, first event presence as well as PR and media programs. |  NAVTEQ Global LBS ChallengeLed global innovation competition across NA, EMEA, APAC, India and LATAM. The NAVTEQ LBS Challenge was an industry leading program that captured the innovative spirit of mobile app developers globally, educated developers on use cases for a location-aware world and connected developers with leaders across the ecosystem. Partnered with carriers (T-mobile, Verizon), OEMs (Samsung, Nokia) for increase reach. Over 38% of finalists converted, receiving VC-funding or commercial app launch. |  NAVTEQ In-vehicle Nav AdoptionCollaborated with Sales to drive dealer educational and promotional materials across all major auto manufacturers. The program grew demand of in-vehicle navigation Take Rate Improvement Plan (TRIP) at dealers nationwide. |
 NAVTEQ 2004 Annual ReportLed the development of company's annual reports in alignment with CFO and CEO. Annual report was developed in lead-up and following IPO. |  NAVTEQ Network for Developers (NN4D)Built the marketing capability and team from the ground-up to launch NN4D, an ecosystem to drive adoption of the location map platform with mobile developers. Program membership grew by 1,400% by implementing full-funnel marketing across digital, SEO, social, events, PR, inbound and partner marketing. |
Portfolio
Kind Words
The only way to do great work is to love what you do.
Steve Jobs
Kellie is an amazing, passionate and fully rounded marketing leader who can bring her talent and expertise to any company in any field. She is a true professional, with natural talent as a team leader and an innate business sense.
She has the vision required to build marketing strategies and the organization and drive to execute them successfully. I have been very fortunate to have had Kellie by my side the last 3 years as we built the RoomIt brand in the market.
​
Peggy Studer
CMO RelevanC (formerly VP Marketing, RoomIt by CWT)
Incredibly talented is a phrase that comes to mind when I think about Kellie.
Kellie is well-schooled in all things marketing and brand management. From brand research to definition, all the way through brand activation, Kellie has a deep understanding of the fundamentals required for success. She has a strong understanding of marketing, and she consistently and successfully drives the delivery of integrated marketing solutions.
It’s rare you come across a person like Kellie who has real-world experience with implementing such a wide range of strategies and tactics. She is excellent at leading multiple marketing projects at the same time. She has a strong focus on objective-setting and return on investment. I was particularly impressed by Kellie’s ability to build solid, long-lasting relationships with her many marketing partners, while at the same time holding these same partners to high-standards.
​
John Stap
President, Stap
I’ve worked with Kellie on multiple occasions. As a CMO, I have hired Kellie in to join me as I've made transitions to new positions.
Kellie is a resourceful marketer who brings market strategy and program management skills to everything she does, along with a great deal of fearlessness. Kellie doesn’t blink in the face of new industries, new companies, new projects. When she’s faced with something new, she finds a new way to work. Kellie has managed large global programs and also worked in very resource-constrained environments, has large company and start-up experience.
Kellie is great at including and leveraging teams around her. Kellie is a strong corporate marketer, is great at leading specific programs, and has a strong command of digital marketing as well. Most importantly, Kellie gets good things done.
​
Kelly Dotson
President (formerly Chief Marketing Officer), Numerator
Kellie Prowse is one of those leaders who takes the time to get to know her team members and helps them to pull out their strengths, while also giving them the opportunity to learn new skills. When I joined Kellie’s team, I had limited experience in traditional Integrated Marketing, but Kellie happily took me under her wing.
​
She’s a passionate marketer with significant experience in taking business objectives and creating marketing plans that align with those objectives. No goal is too lofty for Kellie – if there is something you want to accomplish, Kellie will mobilize herself and her team to make it happen.
​
Kellie is energetic, strategic and motivated. Being on her team has been both fun and rewarding to see all that we’ve accomplished.
​
Abby Schmidt
Sr. Marketing Manager, RoomIt by CWT
About
Kellie brings a deep understanding of the integrated marketing discipline through classical marketing training across multi-national organizations coupled with driving commercial opportunities for revenue growth. Kellie is an expert in brand management, growth and retention marketing, PR and social media, event strategy and creative vision.
​
Always aware to align art + science, Kellie elevates brands with breakthrough creative campaigns and messaging while ensuring strategies drive bottom-line objectives.
​
Achiever
Focus
Relator
Analytical
Competition
Competition
Marketing Strategy and Planning
-
Established strategic plans and budgets aligned with corporate objectives
​​
-
Implements muliti-faceted global and local campaigns to deliver on KPI
​
-
Problem-solver. Uses data and analytics to make informed decisions
Brand Management
-
Amplifies brands. Builds brand equity
​​
-
Defines positioning and messaging. Aligns with creative for storytelling
​
-
Delivers brand strategy, visual identity and brand stewardship across all touchpoints
Campaign Leadership
-
Creates a culture of 'test and learn' to ideate, launch and analyze new ideas to drive KPIs
​​
-
Cross-functional collaboration to bring campaigns to life across performance and brand
​​
-
Multi-channel campaign management to implement the right tactics at right time across buyers journey
Team Management
-
Builds transformative teams and relationships across all levels of the organization
​​
-
CMO level management of marketing function
​​
-
Leverages the unique strengths of each team member